We run your digital channel like we own it.
Ecommerce veterans running strategy, content, advertising & operations across Amazon and every major online retailer — one turnkey team to simplify it all
You've done the agency thing before.
Maybe more than once. The senior person who sold you disappeared after kickoff. Products stopped performing, margins got thinner, your channel drifted. Keystone works differently. The senior person who wins your business is the one who runs your account, and we treat your P&L like our name is on it.
Stop coordinating the pieces.Start running a business.
Strategy and daily execution, handled end to end, so your team can build the brand while we run the marketplace.
Strategy & Growth
Opportunity assessment, assortment, pricing, and a plan tied to profit and contribution margin rather than vanity metrics.
Content
Content strategy, creation & deployment — optimized for humans, SEO & AI, balancing the art and science of an ever-changing space.
Advertising
Sponsored Products, Brands, Display, and DSP, managed to TACoS so spend turns into measurable, profitable growth.
Operations
Inventory planning, FBA management, case resolution, and the operational backbone that keeps your channel running without firefighting.
Analytics
Profitability dashboards, competitive benchmarking, and AI-assisted reporting that surfaces what matters before it becomes a problem.
Proprietary AI
We don't just follow the AI shift in commerce — we build for it. Our proprietary tools and training bring that edge directly to our partners.
What partners say.
Wherever they shop, we deliver.
Amazon is our core expertise—but our reach extends across every major online retailer, making us your true one-stop shop for ecommerce.
Find out what's possible.
We start every relationship with a foundational assessment — what's working, what's not, and what we would do about it.
Book a Foundational AssessmentA relationship that works for you.
Most brands start with full-service management. Some come to us for advertising alone. All run on the same operating standard and the same senior team.
Full-Service Management
We act as your dedicated ecommerce team, from strategy to daily execution, so you can step back and build the brand. The engagement covers our Foundational Assessment, Blueprint, Build, and Inspect process, with the AIQ Scorecard built in. Management across Amazon, Walmart, Home Depot, Whole Foods, Lowe's, Costco, Wayfair or wherever your distribution calls for.
Advertising Management
Professional Amazon ad management on its own, for brands with an in-house team that needs dedicated ad expertise, or brands not yet ready for full service. We run Sponsored Products, Brands, and Display, with DSP available, all managed to TACoS rather than ACoS alone, with monthly reporting that ties spend to results. When listings limit ad performance, we tell you.
Launchpad
We help brands who are new to Amazon get prepared, trained & launched on a project basis with the opportunity to continue in an on-going capacity.
Customized Project Work
Need training to get your team up to speed on a new Amazon process? Or your business to be AI measured & optimized? Preparing for a retailer Top to Top or JBP and need a hand? Or surge resources while someone on your team is out? We have done it all — let us know what you are thinking and we would be happy to create a custom scope.
Not sure which fits?
The Foundational Assessment answers that. We look at your channel first, then recommend the engagement that earns its keep.
Book a Foundational AssessmentNot our first rodeo. Just our best one.
We started Keystone in 2022, after taking a previous ecommerce agency public in late 2020. We had run a 250-person digital commerce team and around $2 billion in retail sales. We were ready to get back to what mattered — working with people & brands we care about, hands-on strategy & real results.
We're a boutique agency with enterprise-grade range. We work with brands of every size, from emerging challengers to publicly traded companies, and we operate as an extension of your team rather than an outside vendor.
Anthony Vitro
Anthony Vitro is the Founder & President of Keystone Commerce. He started his ecommerce journey over 15 years ago with Sage Tree, a full service digital sales and marketing agency. The business grew rapidly and was eventually acquired by Advantage Solutions in 2015.
Shortly after, Anthony was promoted to President of Digital Commerce where he oversaw a team of more than 100 associates responsible for over $2 billion in retail sales. He is now leveraging the experiences and partnerships forged over the last decade to help brands and manufacturers find new paths to success online.
When he's not in the office, you can find Anthony exploring the ski slopes, wineries, and beaches with his family in the Pacific Northwest.
Marisa Goldstein
Over the last decade, Marisa Goldstein has cultivated a unique expertise in total commerce through her work with hundreds of brands across dozens of product categories. As a former Vice President of Advantage Digital Commerce, Marisa is a proven leader who is passionate about developing talent, innovating offers and building relationships. From Amazon, to pure-play, to omnichannel, she understands the importance of a holistic approach in today's ever-changing digital landscape.
Marisa graduated from the University of Wisconsin-Madison with a degree in retail and is dedicated to curiosity and lifelong learning. When not working in, shopping in, or reading about the digital space, you can find her traveling or on the golf course.
Let's talk about your brand.
Tell us where Amazon stands today and we'll show you what our team would do with it.
Book a Foundational AssessmentA proven process, tailored to your unique needs.
No mystery, no black box. You see the plan, you see the work, and you see a senior operator behind both. AI is part of how we do it, used where it sharpens the work rather than as a headline.
Read the channel
A structured diagnostic of your current position, the competitive landscape, and the opportunity gaps. It's the required first step, and it's where the plan starts.
Set the plan
A living roadmap built from the assessment. It aligns goals, KPIs, and the principles of how we work together, and it changes as the channel does.
Run the work
Daily execution across data, media, merchandising, content, catalog, and operations, guided by the Blueprint and owned by your team.
Keep it honest
An ongoing evaluation loop. AI-assisted analysis and senior human review track performance, watch the competition, and refine the plan as the market shifts.
The AIQ Scorecard. A benchmark of your brand's readiness for AI-driven retail across channels. It tells you where the highest-value investment is, so the spend follows the opportunity.
See it on your own account.
A Foundational Assessment is the fastest way to know what's possible. We'll show you the gaps and the plan before you commit to anything.
Book a Foundational AssessmentLet's talk.
Tell us about your brand and where your ecommerce business stands today. We will get back to you ASAP.