Keystone Commerce
Ecommerce is part of your business. It is all of ours.

We run your digital channel like we own it.

Ecommerce veterans running strategy, content, advertising & operations across Amazon and every major online retailer — one turnkey team to simplify it all

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15+Years in digital commerce
AILed by experts, powered by proprietary technology.
$2B+In retail sales overseen
150+Brands, from challengers to billion-dollar names
Why brands come to us

You've done the agency thing before.

Maybe more than once. The senior person who sold you disappeared after kickoff. Products stopped performing, margins got thinner, your channel drifted. Keystone works differently. The senior person who wins your business is the one who runs your account, and we treat your P&L like our name is on it.

What we do

Stop coordinating the pieces.Start running a business.

Strategy and daily execution, handled end to end, so your team can build the brand while we run the marketplace.

Strategy & Growth

Opportunity assessment, assortment, pricing, and a plan tied to profit and contribution margin rather than vanity metrics.

Content

Content strategy, creation & deployment — optimized for humans, SEO & AI, balancing the art and science of an ever-changing space.

Advertising

Sponsored Products, Brands, Display, and DSP, managed to TACoS so spend turns into measurable, profitable growth.

Operations

Inventory planning, FBA management, case resolution, and the operational backbone that keeps your channel running without firefighting.

Analytics

Profitability dashboards, competitive benchmarking, and AI-assisted reporting that surfaces what matters before it becomes a problem.

Proprietary AI

We don't just follow the AI shift in commerce — we build for it. Our proprietary tools and training bring that edge directly to our partners.

31%AI-referred shoppers convert higher — and spend 45% more
40%Sales lift for AI early adopters vs. brands not yet utilizing it
20%Decrease in ecommerce site traffic as AI LLMs become the entry point for shopping
$5TOf retail sales will be redirected or influenced by AI by 2030
Proof

What partners say.

44%Percent of brands who say Amazon is their #1 channel
39%Percent of all purchases made on Amazon
75%Percent of adult Americans with a Prime membership
24%Percent of total retail sales done online
Where we operate

Wherever they shop, we deliver.

Amazon is our core expertise—but our reach extends across every major online retailer, making us your true one-stop shop for ecommerce.

Amazon
Walmart
Home Depot
Lowe's
Costco
Wayfair
Whole Foods
Thrive Market
Mercado Libre
Amazon
Walmart
Home Depot
Lowe's
Costco
Wayfair
Whole Foods
Thrive Market
Mercado Libre

Find out what's possible.

We start every relationship with a foundational assessment — what's working, what's not, and what we would do about it.

Book a Foundational Assessment
Services

A relationship that works for you.

Most brands start with full-service management. Some come to us for advertising alone. All run on the same operating standard and the same senior team.

Full-Service Management

We act as your dedicated ecommerce team, from strategy to daily execution, so you can step back and build the brand. The engagement covers our Foundational Assessment, Blueprint, Build, and Inspect process, with the AIQ Scorecard built in. Management across Amazon, Walmart, Home Depot, Whole Foods, Lowe's, Costco, Wayfair or wherever your distribution calls for.

Advertising Management

Professional Amazon ad management on its own, for brands with an in-house team that needs dedicated ad expertise, or brands not yet ready for full service. We run Sponsored Products, Brands, and Display, with DSP available, all managed to TACoS rather than ACoS alone, with monthly reporting that ties spend to results. When listings limit ad performance, we tell you.

Launchpad

We help brands who are new to Amazon get prepared, trained & launched on a project basis with the opportunity to continue in an on-going capacity.

Customized Project Work

Need training to get your team up to speed on a new Amazon process? Or your business to be AI measured & optimized? Preparing for a retailer Top to Top or JBP and need a hand? Or surge resources while someone on your team is out? We have done it all — let us know what you are thinking and we would be happy to create a custom scope.

Not sure which fits?

The Foundational Assessment answers that. We look at your channel first, then recommend the engagement that earns its keep.

Book a Foundational Assessment
About Keystone

Not our first rodeo. Just our best one.

We started Keystone in 2022, after taking a previous ecommerce agency public in late 2020. We had run a 250-person digital commerce team and around $2 billion in retail sales. We were ready to get back to what mattered — working with people & brands we care about, hands-on strategy & real results.

We're a boutique agency with enterprise-grade range. We work with brands of every size, from emerging challengers to publicly traded companies, and we operate as an extension of your team rather than an outside vendor.

The people leading your business
Anthony Vitro

Anthony Vitro

Founder & President

Anthony Vitro is the Founder & President of Keystone Commerce. He started his ecommerce journey over 15 years ago with Sage Tree, a full service digital sales and marketing agency. The business grew rapidly and was eventually acquired by Advantage Solutions in 2015.

Shortly after, Anthony was promoted to President of Digital Commerce where he oversaw a team of more than 100 associates responsible for over $2 billion in retail sales. He is now leveraging the experiences and partnerships forged over the last decade to help brands and manufacturers find new paths to success online.

When he's not in the office, you can find Anthony exploring the ski slopes, wineries, and beaches with his family in the Pacific Northwest.

Marisa Goldstein

Marisa Goldstein

SVP & Co-Founder

Over the last decade, Marisa Goldstein has cultivated a unique expertise in total commerce through her work with hundreds of brands across dozens of product categories. As a former Vice President of Advantage Digital Commerce, Marisa is a proven leader who is passionate about developing talent, innovating offers and building relationships. From Amazon, to pure-play, to omnichannel, she understands the importance of a holistic approach in today's ever-changing digital landscape.

Marisa graduated from the University of Wisconsin-Madison with a degree in retail and is dedicated to curiosity and lifelong learning. When not working in, shopping in, or reading about the digital space, you can find her traveling or on the golf course.

Let's talk about your brand.

Tell us where Amazon stands today and we'll show you what our team would do with it.

Book a Foundational Assessment
Our approach

A proven process, tailored to your unique needs.

No mystery, no black box. You see the plan, you see the work, and you see a senior operator behind both. AI is part of how we do it, used where it sharpens the work rather than as a headline.

01 / FOUNDATIONAL ASSESSMENT

Read the channel

A structured diagnostic of your current position, the competitive landscape, and the opportunity gaps. It's the required first step, and it's where the plan starts.

02 / BLUEPRINT

Set the plan

A living roadmap built from the assessment. It aligns goals, KPIs, and the principles of how we work together, and it changes as the channel does.

03 / BUILD

Run the work

Daily execution across data, media, merchandising, content, catalog, and operations, guided by the Blueprint and owned by your team.

04 / INSPECT

Keep it honest

An ongoing evaluation loop. AI-assisted analysis and senior human review track performance, watch the competition, and refine the plan as the market shifts.

The AIQ Scorecard. A benchmark of your brand's readiness for AI-driven retail across channels. It tells you where the highest-value investment is, so the spend follows the opportunity.

See it on your own account.

A Foundational Assessment is the fastest way to know what's possible. We'll show you the gaps and the plan before you commit to anything.

Book a Foundational Assessment
Contact

Let's talk.

Tell us about your brand and where your ecommerce business stands today. We will get back to you ASAP.

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Insights

Insights

Keystone's take on what's changing in ecommerce and Amazon.

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Insights

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What Amazon's 75-Character Title Limit and New Item Highlights Field Mean for Your Listings

Published August 12, 2026

Amazon's title format changed for good this year. As of July 27, product titles are capped at 75 characters, and a new Item Highlights field picks up the next 125 characters right behind it on the detail page. If you manage an Amazon catalog, this isn't a one-time cleanup task, it's a new standard you'll be working within on every future listing and every existing one you touch.

The reason this matters more than a typical formatting change is what's reading your titles now. A rushed cut strips your keywords, breaks your AI visibility, and gives Alexa for Shopping less to work with at the exact moment more shoppers are letting it make purchase decisions for them. The 75 characters you keep in the title field and the 125 you move into Item Highlights aren't interchangeable in how they get weighted, so which keywords go where is worth real thought rather than a quick trim.

Start by pulling your current titles and separating what's actually doing work. Your core product identifier, brand, and top one or two search terms need to survive inside that first 75 characters, since that's what shows in search results and what carries the most weight for ranking. Everything else, secondary attributes, size and color variations, use-case language, belongs in Item Highlights, where it still feeds the detail page and AI-driven surfaces without competing for space in the truncated title.

We'd treat this the same way we treat any catalog-wide policy shift: audit first, then prioritize. Your top revenue SKUs should get hand-reviewed titles and Item Highlights, not an automated truncation. Lower-volume SKUs can follow a template based on what worked for your top performers. And because new products keep launching and Amazon keeps tuning how AI surfaces read structured data, this is worth revisiting every few months rather than treating it as done once your current catalog is compliant.

The brands that get ahead of this keep both their search visibility and their AI visibility intact. The ones that treat it as a one-time character count exercise usually find out later that the keywords they lost were the ones actually driving traffic.

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