Keystone Commerce
Ecommerce is part of your business. It is all of ours.

We run your digital channel like we own it.

Ecommerce veterans running strategy, content, advertising & operations across Amazon and every major online retailer — one turnkey team to simplify it all

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15+Years in digital commerce
AILed by experts, powered by proprietary technology.
$2B+In retail sales overseen
150+Brands, from challengers to billion-dollar names
Why brands come to us

You've done the agency thing before.

Maybe more than once. The senior person who sold you disappeared after kickoff. Products stopped performing, margins got thinner, your channel drifted. Keystone works differently. The senior person who wins your business is the one who runs your account, and we treat your P&L like our name is on it.

What we do

Stop coordinating the pieces.Start running a business.

Strategy and daily execution, handled end to end, so your team can build the brand while we run the marketplace.

Strategy & Growth

Opportunity assessment, assortment, pricing, and a plan tied to profit and contribution margin rather than vanity metrics.

Content

Content strategy, creation & deployment — optimized for humans, SEO & AI, balancing the art and science of an ever-changing space.

Advertising

Sponsored Products, Brands, Display, and DSP, managed to TACoS so spend turns into measurable, profitable growth.

Operations

Inventory planning, FBA management, case resolution, and the operational backbone that keeps your channel running without firefighting.

Analytics

Profitability dashboards, competitive benchmarking, and AI-assisted reporting that surfaces what matters before it becomes a problem.

Proprietary AI

We don't just follow the AI shift in commerce — we build for it. Our proprietary tools and training bring that edge directly to our partners.

31%AI-referred shoppers convert higher — and spend 45% more
40%Sales lift for AI early adopters vs. brands not yet utilizing it
20%Decrease in ecommerce site traffic as AI LLMs become the entry point for shopping
$5TOf retail sales will be redirected or influenced by AI by 2030
Proof

What partners say.

44%Percent of brands who say Amazon is their #1 channel
39%Percent of all purchases made on Amazon
75%Percent of adult Americans with a Prime membership
24%Percent of total retail sales done online
Where we operate

Wherever they shop, we deliver.

Amazon is our core expertise—but our reach extends across every major online retailer, making us your true one-stop shop for ecommerce.

Amazon
Walmart
Home Depot
Lowe's
Costco
Wayfair
Whole Foods
Thrive Market
Mercado Libre
Amazon
Walmart
Home Depot
Lowe's
Costco
Wayfair
Whole Foods
Thrive Market
Mercado Libre

Find out what's possible.

We start every relationship with a foundational assessment — what's working, what's not, and what we would do about it.

Book a Foundational Assessment
Services

A relationship that works for you.

Most brands start with full-service management. Some come to us for advertising alone. All run on the same operating standard and the same senior team.

Full-Service Management

We act as your dedicated ecommerce team, from strategy to daily execution, so you can step back and build the brand. The engagement covers our Foundational Assessment, Blueprint, Build, and Inspect process, with the AIQ Scorecard built in. Management across Amazon, Walmart, Home Depot, Whole Foods, Lowe's, Costco, Wayfair or wherever your distribution calls for.

Advertising Management

Professional Amazon ad management on its own, for brands with an in-house team that needs dedicated ad expertise, or brands not yet ready for full service. We run Sponsored Products, Brands, and Display, with DSP available, all managed to TACoS rather than ACoS alone, with monthly reporting that ties spend to results. When listings limit ad performance, we tell you.

Launchpad

We help brands who are new to Amazon get prepared, trained & launched on a project basis with the opportunity to continue in an on-going capacity.

Customized Project Work

Need training to get your team up to speed on a new Amazon process? Or your business to be AI measured & optimized? Preparing for a retailer Top to Top or JBP and need a hand? Or surge resources while someone on your team is out? We have done it all — let us know what you are thinking and we would be happy to create a custom scope.

Not sure which fits?

The Foundational Assessment answers that. We look at your channel first, then recommend the engagement that earns its keep.

Book a Foundational Assessment
About Keystone

Not our first rodeo. Just our best one.

We started Keystone in 2022, after taking a previous ecommerce agency public in late 2020. We had run a 250-person digital commerce team and around $2 billion in retail sales. We were ready to get back to what mattered — working with people & brands we care about, hands-on strategy & real results.

We're a boutique agency with enterprise-grade range. We work with brands of every size, from emerging challengers to publicly traded companies, and we operate as an extension of your team rather than an outside vendor.

The people leading your business
Anthony Vitro

Anthony Vitro

Founder & President

Anthony Vitro is the Founder & President of Keystone Commerce. He started his ecommerce journey over 15 years ago with Sage Tree, a full service digital sales and marketing agency. The business grew rapidly and was eventually acquired by Advantage Solutions in 2015.

Shortly after, Anthony was promoted to President of Digital Commerce where he oversaw a team of more than 100 associates responsible for over $2 billion in retail sales. He is now leveraging the experiences and partnerships forged over the last decade to help brands and manufacturers find new paths to success online.

When he's not in the office, you can find Anthony exploring the ski slopes, wineries, and beaches with his family in the Pacific Northwest.

Marisa Goldstein

Marisa Goldstein

SVP & Co-Founder

Over the last decade, Marisa Goldstein has cultivated a unique expertise in total commerce through her work with hundreds of brands across dozens of product categories. As a former Vice President of Advantage Digital Commerce, Marisa is a proven leader who is passionate about developing talent, innovating offers and building relationships. From Amazon, to pure-play, to omnichannel, she understands the importance of a holistic approach in today's ever-changing digital landscape.

Marisa graduated from the University of Wisconsin-Madison with a degree in retail and is dedicated to curiosity and lifelong learning. When not working in, shopping in, or reading about the digital space, you can find her traveling or on the golf course.

Let's talk about your brand.

Tell us where Amazon stands today and we'll show you what our team would do with it.

Book a Foundational Assessment
Our approach

A proven process, tailored to your unique needs.

No mystery, no black box. You see the plan, you see the work, and you see a senior operator behind both. AI is part of how we do it, used where it sharpens the work rather than as a headline.

01 / FOUNDATIONAL ASSESSMENT

Read the channel

A structured diagnostic of your current position, the competitive landscape, and the opportunity gaps. It's the required first step, and it's where the plan starts.

02 / BLUEPRINT

Set the plan

A living roadmap built from the assessment. It aligns goals, KPIs, and the principles of how we work together, and it changes as the channel does.

03 / BUILD

Run the work

Daily execution across data, media, merchandising, content, catalog, and operations, guided by the Blueprint and owned by your team.

04 / INSPECT

Keep it honest

An ongoing evaluation loop. AI-assisted analysis and senior human review track performance, watch the competition, and refine the plan as the market shifts.

The AIQ Scorecard. A benchmark of your brand's readiness for AI-driven retail across channels. It tells you where the highest-value investment is, so the spend follows the opportunity.

See it on your own account.

A Foundational Assessment is the fastest way to know what's possible. We'll show you the gaps and the plan before you commit to anything.

Book a Foundational Assessment
Contact

Let's talk.

Tell us about your brand and where your ecommerce business stands today. We will get back to you ASAP.

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Insights

Insights

Keystone's take on what's changing in ecommerce and Amazon.

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Insights

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Older timely articles, still fully readable.

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Amazon Crossed $3 Trillion, and AWS Carried It

Published August 10, 2026

Amazon crossed a $3 trillion market cap this month, only the fifth company ever to get there, and retail had almost nothing to do with it.

The stock moved because AWS revenue hit $42.2 billion for the quarter, well past what analysts had priced in. Amazon's total revenue crossed $200 billion for a single quarter for the first time in the company's history, but the number that moved the stock was buried inside the cloud division. AWS brings in roughly a fifth of Amazon's total revenue, and it delivered around 60% of the company's operating profit. Retail, the business most of us compete inside every day, is carrying a much smaller share of what Wall Street is paying for.

Andy Jassy told investors Amazon still won't have enough AWS capacity to meet demand through 2026, and that the demand already lined up for 2028 is striking on its own. That's a company planning cloud infrastructure years out, on a scale that dwarfs anything happening in the marketplace we sell through. It also explains why AWS announcements get boardroom attention that a new Seller Central feature doesn't. Cloud is where Amazon is proving out AI at a scale no other retailer can match, and some of the AI capabilities showing up in search and advertising on the retail side are downstream of investments made first for AWS customers, not for sellers.

Amazon just had one of its best trading days in years, and it had nothing to do with Prime Day, holiday sales, or anything happening in the channel we compete in every day, since it came down to cloud computing and AI infrastructure instead.

None of that changes what we do day to day on the retail side. Sponsored ads still need to convert, listings still need to answer the buyer's question, and Q4 planning still runs on the same fundamentals it always has. But it's worth understanding where Amazon's own attention and investment are pointed, because a company whose growth story is increasingly told through AWS makes different decisions than one that needs retail to carry its stock price. That shows up in where new features get built first, which teams get resourced, and how much patience Amazon has for slow, incremental fixes to the seller experience versus the AI and cloud side of the business.

For sellers, the practical move is to plan Q4 knowing retail is one piece of a much bigger company now, and that the tools and support we get as sellers will keep evolving at whatever pace fits Amazon's broader AI and cloud priorities, not necessarily the pace individual brands need on their own timeline. Watching where the AI investment lands, in search, in recommendations, in Alexa for Shopping, tells us more right now than watching where the retail headlines land, since that's where the real resourcing is pointed.

We keep an eye on shifts like this because they tend to show up in seller tools and policy changes months before Amazon announces anything directly. If you want help thinking through what a bigger, AI-first Amazon means for your brand's Q4 plan, we're glad to talk it through.

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