Get to Know Keystone

We believe a holistic, people-centric approach is critical to success in our increasingly digital world.

We are driven by "the why" and meaningful relationships with our clients and partners.

We are a team of digital enthusiasts & thought leaders who aren't afraid to roll up our sleeves and dive into the details.

Anthony Vitro

Founder & President
Anthony Vitro is the Founder & President of Keystone Commerce. He started his ecommerce journey over 15 years ago with Sage Tree, a full service digital sales and marketing agency. The business grew rapidly and was eventually acquired by Advantage Solutions in 2015. 

Shortly after, Anthony was promoted to President of Digital Commerce where he oversaw a team of more than 100 associates responsible for over $2 billion in retail sales. He is now leveraging the experiences and partnerships forged over the last decade to help brands and manufacturers find new paths to success online.

When he's not in the office, you can find Anthony exploring the ski slopes, wineries, and beaches with his family in the Pacific Northwest.

Marisa Goldstein

Senior Vice President
Over the last decade, Marisa Goldstein has cultivated a unique expertise in total commerce through her work with hundreds of brands across dozens of product categories. As a former Vice President of Advantage Digital Commerce, Marisa is a proven leader who is passionate about developing talent, innovating offers and building relationships. From Amazon, to pure-play, to omnichannel, she understands the importance of a holistic approach in today’s ever-changing digital landscape.

Marisa graduated from the University of Wisconsin-Madison with a degree in retail and is dedicated to curiosity and lifelong learning. When not working in, shopping in, or reading about the digital space, you can find her traveling or on the golf course.
  • "We have been extremely pleased with Keystone. They bring a wealth of experience and are a seamless extension of our company."

    -Scott Henrikson, President & CEO of Wine Racks America, Inc.

"The secret of getting ahead is getting started." 

- Mark Twain 

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